We’ve been receiving numerous queries about a recurring error message that’s been impacting advertising efforts on Instagram:
“Advertising currently limited. In order to take this action, please log into Instagram for ‘xxxxx’ and make a choice to either subscribe to use Meta Products without ads or use them for free with ads. You will be prompted to make this choice once you open the app or website. Learn more about the impact of your choice on your ability to advertise and monetize with ads here –
https://www.facebook.com/business/help/1563729837497242.”
This message is a result of Meta’s new subscription model in Europe, which requires users to choose between a paid version of Meta products without ads or a free version with ads. This change has led to advertising limitations for many users who have not made a choice or are unaware of this requirement.
To assist you in resolving this issue and ensuring your advertising campaigns run smoothly, we’ve prepared a detailed guide with additional insights and solutions.
Understanding the Issue
The Instagram subscription choice error is a direct consequence of Meta’s response to regulatory changes in Europe. The choice between a paid and free version is intended to provide users with more control over their data and advertising experience. However, this has inadvertently affected advertisers who are now facing restrictions in their ad placements and campaign management.
Solutions to Fix the Instagram Subscription Choice Error for Meta Ads in Europe
Step 1: Log into Your Instagram App
Open the Instagram app on your mobile device and log in to the account associated with the error message.
Step 2: Access Settings and Privacy
Navigate to your profile, tap on the three horizontal lines in the top right corner, and select “Settings and Privacy.”
Step 3: Navigate to Account Center
Scroll down to find the “Account Center” option and tap on it.
Step 4: Adjust Ad Preferences
In the Account Center, look for “Ad Preferences” or “Ads Settings” and select the option to use Meta Products “Free with Ads.”
Step 5: Confirm Your Choice
Follow the prompts to confirm your choice to use Meta Products for free with ads. This should resolve the advertising limitations.
Step 6: Check Your Advertising Access
Return to your Meta Ads Manager and verify that you can now create and manage ads without any restrictions.
Additional Tips and Insights
- Check Multiple Accounts: If you manage multiple Instagram accounts, ensure that each account has made the appropriate choice regarding the subscription model.
- Update Your App: Ensure that your Instagram app is updated to the latest version to avoid any glitches or errors.
- Contact Support: If the issue persists, reach out to Meta’s support team for assistance. They can provide specific guidance based on your account details.
Conclusion
The Instagram subscription choice error has posed challenges for advertisers in Europe. By following the steps outlined in this guide and making an informed choice between the paid and free versions of Meta products, you can overcome these advertising limitations. Stay informed about any further updates from Meta regarding this issue and adjust your advertising strategies accordingly.
We hope this comprehensive guide helps you fix the Instagram subscription choice error and continue your advertising efforts without interruption. If you have any additional tips or experiences to share, you can contribute to the discussion in the comments below.
